Origin Story
The CEO & Managing Director of J & L Management Group LLC, Jason L Rodriguez, met his future wife and partner, Lora M Watson, shortly after completing his time with the US Army in 2003. Recognizing their shared vision and passion for entrepreneurship, they decided to get married in May 2004, believing it to be a manifestation of divine will.
In 2007, J & L Management Group LLC was established in NE Ohio. While operating throughout a majority of the states, J & L has set up base of operations in the heart of Florida’s Space Coast on Merritt Island. Specializing in the hospitality and senior living industries, the company offers a range of services including operational protocols, staffing training, business plans, start-up consultation services, and other tailored solutions to help businesses succeed in these sectors.
With a strong foundation built on their personal and professional partnership, Jason and Lora have dedicated themselves to providing expert guidance and support to businesses in the hospitality and senior living industries, helping them navigate challenges, optimize operations, and achieve sustainable growth. Their commitment to excellence and passion for helping others succeed have been instrumental in the success and expansion of J & L Management Group LLC.
“Being proactive is the only approach to true success. Being reactive means failure in proper planning.”
~ J. L. Rodriguez
Leadership Team
Jason L Rodriguez, CEO / Managing Director
Mr. Rodriguez’s extensive experience & successful track record in the senior living and hospitality industries make him a highly respected senior consultant and CEO at J&L Management Group LLC. With a career spanning over 20 years in the healthcare field, Mr. Rodriguez has demonstrated a strong commitment to serving others, a value instilled within during his time in the U.S. Army.
His background as a soldier, throughout the hospitality industry, & then coupled with his leadership roles in healthcare organizations such as Hampton Manor Premier Assisted Living, Veritas Healthcare Group, Solaris Health Network, and NHC Healthcare, has equipped him with a unique skill set that bridges both operational and culinary expertise. This diverse experience has allowed Mr. Rodriguez to develop operational protocols that have significantly impacted the hospitality and long-term health care industries throughout a large majority of states.
Mr. Rodriguez’s journey from a Licensed Administrator to Director of Operations showcases his dedication to continuous growth and excellence in his professional endeavors. His leadership roles as Director of Culinary Operations, Certified Executive Chef, and eventual becoming a Restaurateur further highlight his versatility and expertise in various aspects of the industry. Overall, Mr. Rodriguez’s passion for serving others and his wealth of experience make him a valuable asset in driving operational success and innovation in the senior living and hospitality sectors.
Mr. Rodriguez is a dedicated individual who actively gives back to his community through various initiatives and organizations. He has a strong commitment to supporting local first responders, as evidenced by his close work with Back Brevard Heroes, a nonprofit dedicated to appreciating and giving back to law enforcement, firefighters, EMTs, dispatchers, and military personnel. Additionally, Mr. Rodriguez has shown his support for the homeless community through his involvement with Matthew’s Hope Brevard, a faith-based nonprofit homeless outreach ministry.
In his professional life, Mr. Rodriguez has demonstrated a strong educational background and a commitment to continuous learning and growth. He holds an Associate of Arts and Sciences in culinary arts from Le Cordon Bleu College of Culinary Arts, a healthcare administration and management degree from the University of South Florida, and a Bachelor of Business Administration and Management from Western Governors University. He has also obtained designations as an executive chef through the American Culinary Federation, as well as licenses as an Assisted Living Administrator and food safety manager & trainer.
Currently, Mr. Rodriguez is furthering his education by pursuing his MBA in Healthcare Administration & Management through Colorado Technical University, showcasing his dedication to professional development and advancement. His involvement with the Cocoa Beach Regional Chamber of Commerce sitting on the Board of Directors and his role on the Military Affairs Committee in the Space Coast of Florida highlight his commitment to community engagement and service. Mr. Rodriguez’s diverse skill set and passion for giving back make him a valuable asset to both his community and the organizations he supports.
Lora Rodriguez, CFO
Lora M Rodriguez is a highly experienced business consultant with a strong background in Early Childhood Education spanning over 20 years. She holds an A.A.S. in Medical Administrative Assistance from ETI College in Ohio and has pursued additional studies at TCC and Kent State University focusing on Early Childhood Education. Lora’s expertise lies in logical problem-solving, operational and staffing structure, labor cost efficiency, training policies & procedures design, staffing retention, and recruitment.
In addition to her professional accomplishments, Lora is a devoted mother of five amazing children and recently embraced the role of grandmother to two grandchildren. Married to her soulmate in 2004, she has lived in Ohio, SE Georgia, and currently calls the Space Coast of Florida home since 2013.
Outside of work, Lora finds joy in traveling, spending quality time with family and friends, and actively engaging in volunteer work. She has dedicated numerous hours to volunteering with senior living communities she is contracted with, as well as with organizations such as Back Brevard Heroes, Boy Scouts of America, and local church groups. Lora’s unwavering dedication and passion for her work make her an integral part of the core beliefs that drive the success of J&L Management.